Hi, I’m Alexandru — I Build for the Web.
I’m Alexandru Negoita, a full-stack WordPress engineer with over a decade of experience designing, building, and maintaining high-quality digital products.
Over the years, I’ve worked with international clients and WordPress VIP agencies to create scalable solutions — from custom plugins and API integrations to full e-commerce and multisite platforms. I care about clean code, performance, and long-term maintainability.
Kul.site is my personal space on the web — where I share my work, explore new ideas, and occasionally take on projects that challenge me to build something exceptional.
What I build
Over the past decade, I’ve tackled a wide range of WordPress challenges — from small fixes to complex integrations — always focusing on clean, maintainable, and scalable solutions.
I’ve worked with clients of all sizes, both directly and through agencies such as Codeable and Dekode, delivering solutions for companies including OsloVVS, Kokkeloren, and Mollie.
My work spans the full spectrum of digital creation. I operate as a Full-Stack Engineer, moving seamlessly between strategy, design, and development.
I start by helping companies make sense of their digital presence — identifying what works, what doesn’t, and where technology can deliver the most value. From there, I shape clear brand strategies and translate them into strong visual identities — designs that feel intuitive, consistent, and perfectly aligned with the brand’s goals.
On the development side, I build everything from custom WordPress plugins and multisite setups to Laravel-based systems and standalone PHP frameworks. I also leverage Python for data processing, automation, and integration — whether using Pandas for analysis or Tkinter for lightweight internal tools.
My focus is always on practical, scalable engineering — not just code that works, but architecture that lasts. And once everything is live, I stay involved — providing ongoing maintenance and server management to keep websites fast, secure, and always connected with their clients.
Areas of expertise
- Website Maintenance & Security – Keeping sites fast, secure, and reliable.
- Custom WordPress Development – Themes, plugins, and multisite setups.
- E-Commerce Solutions – WooCommerce stores, subscriptions, and payment gateways.
- Custom PHP Frameworks & Laravel – Building scalable backend systems and business logic layers.
- Python Development – Middleware, data analysis with Pandas, and custom desktop tools using Tkinter.
- API & CRM Integrations – Connecting platforms and automating data flows.
- Branding & Web Design – Creating user-centered, brand-consistent interfaces with attention to UX and accessibility
- Advanced Plugin Customization – Gravity Forms, Contact Form 7, WooCommerce, ACF, Dynamic Discounts, and more.
- Premium Theme Extensions – Enfold, Divi, Avada, X-Theme, Genesis.
- Quick Fixes & Optimizations – CSS, HTML, performance tuning, and troubleshooting.
- Mobile & Frontend Apps – RESTful apps built with React Native.
Featured work
Backe i Grensen – Product management
At Dekode Interaktiv, I played a key role in developing and extending Backe i Grensen’s WordPress platform. Beyond maintenance, I built a custom dashboard system using bespoke database tables to manage internal employee workflows, improving efficiency and usability.
I also developed a specialized wedding card management system, integrating it with the site’s existing structure and ensuring smooth communication between all platform components. My work connected multiple data flows across the project, ensuring consistency, reliability, and a scalable architecture for future growth.
Kagge Forlag – Advanced integrations & data flow
At Dekode Interaktiv, I worked on Kagge.no, one of Norway’s leading online bookstores, focusing on complex data integrations and backend process automation. I implemented custom Python workflows using Prefect to manage synchronization between WooCommerce, WordPress, and external systems — ensuring reliable, fault-tolerant data processing. My work also covered API integration, performance optimization, and maintaining stable data pipelines that supported daily business operations at scale.
OsloVVS Senter – Advanced WooCommerce store
OsloVVS is a large-scale WooCommerce platform built to handle complex product structures and custom integrations. As part of my work at Dekode Interaktiv, I developed a data automation system that used Python and Pandas to process Excel data directly on the client’s machine, pushing the results to Dropbox for centralized management.
Through a custom Dropbox API integration, the processed datasets were automatically imported into WooCommerce — generating or updating products and their variable attributes. This workflow replaced manual data handling with a reliable, automated pipeline, significantly improving efficiency and accuracy in product management.
People’s voice
Alex did a fantastic job. -The project was completed accurately and works exactly how I asked. -Turnaround was very quick. -Communication was excellent. Replied quickly to questions and concerns.
- ANN WEI -
Alex helped me create a child theme for my WP site. He is quick in response, very knowledgeable, professional and willing to share info with me. The project was done in a timely manner, he made the process very smooth and easy. I came from a situation where I had lots of disaster experiences with other developers and services, so I was super worried about this whole thing. Alex completed the project seamlessly, and helped me upload the site to a new hosting company. He also helped me fix some areas to make the site overall run smoothly. He is honest, upfront, and when I asked for advice, he was very helpful. I would definitely HIGHLY recommend him and will use him for my future WP site development/maintenance needs. Thank you Alex!
- ANN WEI -
Alex helped me migrate my site from an old Thesis Theme to the Genesis Theme. He did an excellent job and made sure that every detail of my old site was replicated as close as possible. I am very happy with the finished product. Great working with Alex!
- AMBROSIO CANTADA -